Fallow CollectiveWhat we offer.
From commercial leadership to field execution, marketing, activation, technology, and training, the Collective covers the full arc of how a brand grows.
Fractional Chief Sales Officer Services
Senior sales executive who sets strategy, owns key relationships, and drives revenue.
Sales Advisory Services
Lighter-touch sales direction through Fallow Collective, without a fractional seat.
Distributor Scouting & Matchmaking
Finding and introducing the right distributor partner for each market.
In-Market Sales Reps (Brand Growth Partners)*
Hospitality-trained reps developing on-premise and independent liquor accounts.
Account Activations
Securing on-premise activations and off-premise tastings and demos in accounts.
Menu Placements & Staff Training
Securing menu placements and features, and leading staff trainings with operators and beverage directors.
Off-Premise Field Sales*
Off-premise reps executing across independent grocery, convenience, and mass.
Merchandising & Shelf Resets*
Shelf resets, resupply, and merchandising support across off-premise accounts.
Single Barrel & Private Selection Sales
Commission-only single barrel sales specialists, through Fallow Collective.
National & Regional On-Premise
Corporate-level relationships with national and regional on-premise accounts.
National & Regional Chain Retail
Corporate-level relationships with national and regional chain retail accounts.
Military (Exchange & DeCA)
Corporate-level relationships with the military exchanges and DeCA commissaries.
* Available in all open Lighthouse Markets
Full-Service Event Coordination
Event strategy, experience design, set-up, execution, and break-down.
Event Production & Trade Booths
Trade show booth design, build, and production for brand and Fallow events.
Fallow Event Pavilions
Fallow pavilions at key trade and consumer events across the U.S. for brands to join.
Cocktail Creation
Brand-specific cocktail creation and recipe development for brand events.
Event Bartending*
Licensed, certified bartenders staffing brand events, trade shows, and activations.
Brand Ambassador Programs*
Trained, certified ambassadors for activations, representation, and education.
Tastings & Demos*
In-store sampling and product demonstrations that move product off the shelf.
Fractional National Brand Ambassador
Category-focused ambassadors who travel for up to four brands to host dinners, tastings, and account meetings.
* Available in all open Lighthouse Markets
Brand & Creative
Brand identity and content development.
Digital & Social
Digital, social, and content marketing.
PR & Communications
Media relations, announcements, and communications campaigns.
POS & Fulfillment
POS, displays, kits, premiums, and print on demand, plus fulfillment and storage.
Corporate Gifting
Branded corporate gifting programs, sourcing, and fulfillment.
Incentive Programs
Traditional, merchandise, and travel incentives for distributors, accounts, and teams.
Trade Marketing
Trade-facing materials and programs that support distributor and account sales.
Regulation & Compliance
State-by-state licensing and regulatory compliance tracking.
Market Intelligence
Market and category data reporting and analysis.
Depletion & Retail Data
Depletion and retail sales data, reported by market and account.
Industry Connections
Distributor and account relationship tracking and mapping.
News Bulletin
Industry and regulatory news bulletin.
CRM
One system for distributor, account, and brand contacts and field activity.
Sales Enablement & CRM Tools
Sell sheets, sales decks, and field tools tied to the CRM.
White-Labeled DTC Set-Up & Execution
A managed, white-labeled direct-to-consumer storefront.
Business Systems & IT Services
Business systems setup and IT support for brand teams.
Leadership Development
Leadership training and coaching for brand and field teams.
Leadership Coaching
One-on-one coaching for brand leaders and managers.
DEI Training
Diversity, equity, and inclusion training.
Skills & Sales Training
Sales and field-execution skills training.
Fractional Chief People & Culture Officer
Senior HR executive for coaching, performance management, succession, change, and HR.
Strategic partner services.
When a brand needs something beyond our ventures, we bring in partners we trust, so one relationship with Fallow still covers it.
Start & Protect
- Beverage Alcohol Legal
- Trademark & IP
- Accounting & Bookkeeping
- Excise Tax & TTB Reporting
- Label Approval & COLA
- State Registrations & Compliance
- Insurance
- Payroll, HR & Benefits
- Entity Formation & Structure
- Fractional CFO
Technology
- Demand Planning & Margin Software
- Cybersecurity & Data Protection
Make the Product
- Contract Production
- Bulk Liquid Sourcing
- Barrels & Cooperage
- Bottling & Co-Packing
- Glass, Closures & Dry Goods
- Packaging Design & Engineering
- Label Printing
- Gift Sets & Value-Added Packs
- Lab Testing & Quality
- Single Barrel Program Operations
Build the Brand
- PR & Communications
- Photography, Video & Content
- Influencer & Creator Partnerships
- Paid Media & Performance Marketing
- Website Design & Development
- POS Production & Display Fabrication
- Competitions & Awards
- Sensory & Tasting Panels
- Consumer Research
- Email, SMS & Loyalty Marketing
- SEO & Reputation Management
Sell & Activate
- Travel Retail & Duty Free
- Wholesale App Advertising
- Wholesale Listing Management
- Clubs, Subscriptions & Allocations
Move the Product
- 3PL & Bonded Warehousing
- Freight & Shipping
- Importing & Customs
- Exporting & International
- Three-Tier Distribution Platform
- Military & Exchange Brokerage
Money & Growth
- Billback Management
- Distributor Invoice Advances
- Excise Tax Savings & Drawback
- Banking & Treasury
- Inventory & Working Capital Financing
- Equity & Capital Raising
- M&A & Acquisition Readiness
- Executive Recruiting & Staffing
We work with our strategic partners on behalf of our brands in three ways.
White-Labeled
Delivered as a Fallow service, inside your plan.
Pass-Through
Provided by the partner, coordinated through Fallow.
Handoff
A warm introduction to a partner we trust.
Offer a service emerging brands need? We would love to hear from you.
Become a Strategic PartnerOne Collective.
Start with Fallow Advisory. One point of contact. One contract. One invoice.
Start With Advisory
Fallow Advisory maps where your brand is today and brings in the right ventures as you grow.
One Point of Contact
A single relationship coordinating everything, so nothing falls through the cracks.
One Contract
No stack of vendor agreements to negotiate, track, or renew.
One Invoice
One bill for the entire Collective. Simple, transparent, predictable.