Fallow Collective
With more than 11½ years of experience in the alcohol and beverage industry, Natalie Smith has worked across both supplier and distributor channels, specializing in brand activations, sales growth, and market development.
Throughout her career, she has represented leading brands, including Malibu, Chivas Regal, Absolut, Maker's Mark, Corazón Tequila, Peligroso, 818 Tequila, Monte Albán, Gran Gala, Woodford Reserve, Jack Daniel's, and 1953 Tequila.
Natalie has partnered with industry-leading suppliers such as Pernod Ricard, Sazerac, Brown-Forman, and 1953 Tequila, while also gaining extensive distributor experience with RNDC, now known as Reyes Beverage Group.
Her expertise spans both on-premise and off-premise accounts, with a strong focus on increasing distribution, driving sales, and creating memorable consumer experiences that elevate brands and deliver results.