Levi Gotsman

I'm the Brand Growth Partner for Los Angeles and San Diego at Fallow Collective's Barrel & Bloom Agency. I am a multi-faceted consumer facing professional with nearly a decade in the spirits industry. I have experience as a brand steward, mixologist, event coordinator, activations specialist, and spirits educator.

My path into spirits began as a mixologist in Los Angeles that led me to work as a brand steward for Uncle Nearest Premium Whiskey and later as a freelance field marketing specialist, representing William Grant & Sons' portfolio. Over the course of my career, I've planned and executed brand activations at major Southern California venues and events, including the Rose Bowl, Santa Anita Park, and the NAACP Image Awards.

A trained theatrical actor (LAMDA), I bring a background in theater to my brand-building work, a foundation that shows up in how I connect with consumers, tell a brand's story with authenticity, and bring energy and presence to every activation. I combine that performance sensibility with sharp market analysis to grow brand presence in my competitive Southern California markets.

My experience running high traffic and high-profile activations combined with my passion for spirits, mixology and the spirits making process allows me to speak directly to the consumer with a trusted knowledge and personal connection through every interaction.