Fallow Collective
With more than 14 years of leadership across the spirits, hospitality, and entrepreneurial landscapes, LaToya views hospitality not just as an industry, but as a powerful driver of business growth and community connection.
LaToya's expertise spans commercial leadership, field execution, and operational architecture. Having led strategic initiatives alongside industry powerhouses like New Riff Distilling, RNDC, and Uncle Nearest Premium Whiskey as well as supporting market activations for regional brands like POTI9N and Phoenix Spiritz, she brings a deep understanding of what it takes to build a brand from concept through scale. As an entrepreneur, advisor, and consultant, she helps executive teams streamline operations, elevate execution standards, and build organizational systems rooted in efficiency, accountability, and sustainable growth.
A champion for inclusive entrepreneurship and economic development, LaToya is a MORTAR alumna and former MORTAR Facilitator, having dedicated time to mentoring local founders.
As Chief of Staff, LaToya leads operational integration and strategic initiatives across our ecosystem, bridging high-level vision with day-to-day execution to ensure our founders, ventures, and partner brands have the structure and clarity needed to scale.