Fallow Collective
Gregg has been in the spirits and wine business for some 45 years. During that time he has helped grow some of the world's most iconic beverage brands.
After earning his MBA from the University of Kentucky's Gatton School of Business, Gregg went to work for Brown-Forman Beverage Company, where he quickly rose in the ranks from Merchandiser to Sales Representative to Assistant to the Regional Sales Director. After four years in the field Gregg was transferred to the home office in Louisville, Kentucky, where he served as a member of an elite in-house sales consulting team. Later Gregg moved into marketing, serving as Assistant Brand Manager on Earl Grey English Liqueur and ICY Vodka. Gregg was then promoted to International Markets Brand Manager for Jack Daniel's Tennessee Whiskey, where the brand grew from 900,000 cases to 1.5 million cases during his five-year tenure.
After Gregg's successful run at Brown-Forman he was recruited by Allied Domecq as only the second Director of Sales for Maker's Mark Bourbon. Over the next five years the brand grew from a regional powerhouse to a nationally recognized brand, from 157,000 cases to 450,000 cases annually.
In 1999, Gregg was recruited by Allied Domecq's On-Premise National Account team. When Allied Domecq was sold to Pernod Ricard, Gregg founded his own company, Beverage Management Outsourcing (BMOC). For the next 20+ years BMOC provided affordable On-Premise National Account representation to smaller emerging beverage brands. Brands Gregg helped build during this time include Svedka Vodka, Angel's Envy Bourbon, Schmitt Sohne Wines, St. Germain Elderflower Liqueur, Domaine de Canton Ginger Liqueur, WhistlePig Rye, Planteray Rum, Maison Ferrand Cognac, Blue Chair Bay Rum, Four Roses Bourbon, Casa Dragones Tequila, G4 Tequila, Chinola Fruit Liqueurs, Combier Liqueurs, Flor de Cana Rum, Q Mixers, Van Gogh Vodka and more. Gregg founded Heaven Hill's On-Premise National Account team, which he led for nine years. Today, Gregg continues to serve smaller, emerging brands.
Gregg divides his time between Englewood, FL and Sapphire, NC. In his spare time Gregg fishes and golfs.