About Wildgrown

Wildgrown is the experiential brand-activation venture of Fallow Collective. Wildgrown puts trained Brand Ambassadors in front of buyers and consumers, running in-store tastings and demos and staffing brand events, so the brands we represent show up right, every time.

About the role

We're building the Wildgrown Field Crew, our nationwide roster of Brand Ambassadors, market by market. This is ongoing, gig-style work rather than a single fixed schedule: once you're onboarded, you join the Field Crew in your market and get called on for shifts as they come up. You sign up for the jobs that fit your availability, with no minimum number of hours.

What you'll do

Represent client brands at in-store tastings, demos, and brand events with professionalism and energy
Educate consumers on product features, story, and what sets the brand apart
Set up and break down sampling and demo stations according to brand guidelines
Track and report basic activation results (samples poured, consumer engagement, and more)
Follow all state and local regulations for alcohol sampling and service
Bring Fallow Collective's values to every shift: Hospitality First, Say What's True, Lead with Empathy, Stay Curious, Rooted Together

Who you are

Outgoing and personable, comfortable striking up conversation with strangers
Reliable and punctual, with a schedule that can flex around on-call shifts
21 or older
Prior brand ambassador, promotional, retail, or hospitality experience is a plus, not required
Able to stand for extended periods and lift and carry event materials
Reliable transportation to assigned venues

Pay and classification

Pay range: $29.00 to $33.25 per hour, depending on market (Ohio Tier 1 base $29.00 per hour, tiered up to $33.25 per hour at Tier 4)

Classification: 1099 independent contractor (not a W-2 employee)

Schedule: No fixed hours. Roster-style; sign up for available shifts.

Certifications and onboarding

Any state-required alcohol sampling or service certification. Fallow will confirm what's needed in your market before your first shift
Proof of insurance (certificate of insurance naming Fallow Collective as additional insured) required before working
Completed contractor paperwork: W-9, contractor agreement, standards acknowledgment, and availability profile
Complete the Fallow Certification program on Brand Categories and Brand Partners

About Fallow Collective

Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal.

We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so brands gain senior leadership, real execution, and lasting relationships without assembling it all themselves.

A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve.

Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of.

Field CrewBrand Ambassador