Brand Growth PartnerNew York & New Jersey

About Barrel & Bloom Agency

Barrel & Bloom Agency is Fallow Collective's brand growth and sales agency for purpose-driven brands in beverage alcohol and hospitality-adjacent CPG, with a focus on the on-premise channel and the reach to activate across both on- and off-premise. We exist for emerging brands that need senior commercial leadership and real in-market execution but aren't ready to carry a full in-house team, and we deliver both under one roof.

The agency works through two connected pillars. The first is fractional executive leadership: seasoned operators serving as fractional commercial, strategy, and advisory leadership who set go-to-market strategy, build distributor and buyer relationships, and guide brands through each stage of growth. The second is a category-specialized sales force that carries that strategy into market, opening accounts, activating both on- and off-premise, and turning plans into placements and real sell-through.

The result is disciplined, senior-level growth without the overhead, helping brands scale with integrity and intention.

About the role

The Brand Growth Partner is the field operator inside a single territory. You are anchored on a lighthouse market and cover the markets within your territory. You carry up to 6 brands at a time, building real, earned relationships with buyers, operators, and distributor partners on behalf of every brand you represent.

This is a Full-Time W2 role with a structured 5-day week: 4 market days and 1 admin day. You report to the Managing Director, Barrel & Bloom Agency and partner closely with the executive sales leadership assigned to each brand in your portfolio.

Location and territory

This role is anchored in New York City and covers New York and New Jersey, within a 2.5-hour drive.

You must reside in or near New York City.

What you will do

• Build and maintain real, earned relationships with buyers and operators across on-premise and off-premise accounts in your territory
• Open and develop new points of distribution aligned to each brand's account strategy
• Lead staff trainings, menu placements, feature support, and visibility programs across priority accounts
• Execute distributor ride-alongs and work-withs on a regular cadence
• Deliver weekly activity reports and monthly KPI summaries through the Barrel & Bloom CRM
• Coordinate with assigned executive sales leadership on each brand's market strategy and priorities
• Represent the brand and the agency with hospitality, consistency, and care

Who we are looking for

• Two or more years of field sales, brand ambassadorship, or distributor experience in beverage alcohol or adjacent hospitality categories
• Strong existing relationships with buyers, operators, and distributor partners across your territory's lighthouse markets
• Hospitality-minded operator who leads with service rather than transactional sales
• Self-directed and accountable, comfortable working a structured week with clear KPIs and reporting expectations
• Comfortable working across multiple brands simultaneously with disciplined attention to each
• Reliable transportation and valid driver's license
• Must be 21 or older with valid ID and eligible to work in the United States

Compensation

• Base salary: $69,000 annually
• Performance bonus: 15 percent of base, tied to KPIs, paid quarterly
• Travel and entertainment allowance
• Phone and internet allowance

Benefits

• Health, dental and vision insurance with 75 percent of premium covered by Fallow Collective
• Two weeks of paid vacation annually, plus seven recognized holidays and a year-end company closure
• Phone and internet allowances included in monthly compensation
• Mileage, tolls, and parking within the assigned territory included in T&E allowance
• Standard performance incentives tied to brand-level KPIs

About Fallow Collective

Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal.

We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so brands gain senior leadership, real execution, and lasting relationships without assembling it all themselves.

A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve.

Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of.